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Trademark registration

Registers your trademark with the Ministry of Economy to protect your brand in the UAE.

Start this request processing: 30 days

How it works

  1. 1

    Documents

    You

  2. 2

    Reviewed by MARIO E.G.S.H AI

    MARIO E.G.S.H AI

  3. 3

    Submitted to the authority

    Runner at Authority

  4. 4

    Completed by the authority

    Authority

Documents required

  • Image of the trademark in JPEG format

    copy

  • Trade licence of the owner company or establishment

    in some casescopyOnly if: Owner is a company or establishment in the UAE

  • Emirates ID of the individual owner (no licence needed for a personal application by a UAE resident)

    in some casescopyOnly if: Owner is an individual inside the UAE

  • Power of attorney to the registered trademark agent, notarised, attested and legally translated into Arabic

    in some casescopyattestedlegal Arabic translationOnly if: Application filed through a trademark agent (always the case if the owner is outside the UAE)

  • Articles of association of the applicant entity with the required declarations

    in some casescopyattestedlegal Arabic translationOnly if: Quality (control and inspection) or collective marks only

Conditions, time and validity

  • The mark must not be identical or confusingly similar to a mark already registered or applied for; marks for controlled products need the minister's approval.
  • An owner outside the UAE must apply through a registered trademark agent with a notarised, legally translated power of attorney.
  • One application can include several classes of goods/services, but each class is charged.
  • A refusal can be appealed to the Appeals Committee within 30 days of notification.
Processing time
Ministry: a decision within 20 working days of filing (an older card said 45); with the one-day examination the first review takes one working day. Then publication in the bulletin (issued twice a month), a 30-day objection period, and the certificate within 30 days after the objection period. In total usually two months or more.
Validity of the result
Ten years of protection, renewable for further ten-year periods.
Where it is applied for
Online only: Ministry of Economy and Tourism website (eservices.moec.gov.ae, sign in with UAE PASS) or its smart app.

Steps at the authority

  1. Search existing marks and choose the classes of goods/services.
  2. File the application online with the mark image and documents; pay AED 750 examination fee per class (or AED 2,250 for one-day examination).
  3. Ministry examines and decides; if accepted, pay AED 750 publication fee within 30 days.
  4. Mark is published in the Trademark Bulletin; 30-day objection period.
  5. Pay AED 5,000 final registration fee within 30 days after the objection period; certificate issued.

Tips that save you a trip

  • Run a similarity search before filing; a refusal does not refund the examination fee.
  • Choose classes carefully: each extra class costs another full set of fees.
  • If your business is a National SME Programme member, give us the membership details to get 50% off.

Common reasons for rejection or delay

  • The mark is identical or similar to an earlier mark in the same or related class.
  • Descriptive or generic words, or prohibited content (for example official emblems or religious symbols).
  • Power of attorney not notarised/translated, or fees paid late.

Questions and answers

Does a DET trade name protect my brand?

No. A trade name is the business name on the licence; a registered trademark at the Ministry protects the brand (logo/name) for goods or services across the UAE.

Can I register a mark I already use abroad?

Yes, through a registered agent if you are outside the UAE; the UAE is also part of the international (Madrid) system, which staff can discuss.

Checked by the MARIO E.G.S.H team on 2026-10-08. Rules can change at any time; our consultant confirms the details for your case.

Legal basis

Federal Decree-Law No. 36 of 2021 on Trademarks and its Executive Regulations; Cabinet Resolution No. 102 of 2025 amending Cabinet Resolution No. 20 of 2020 on the service fees of the Ministry of Economy

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