Reserve and renew trade name
Reserves a new trade name or renews an existing reservation with Dubai Economy and Tourism (DET).
How it works
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Documents
You
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Reviewed by MARIO E.G.S.H AI
MARIO E.G.S.H AI
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Submitted on Invest in Dubai
Runner at DET
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Licence issued
DET
Documents required
Verified Invest in Dubai account (Emirates ID / UAE PASS or passport details of the owner)
copyOnly if: DET states no documents are required, only a verified portal account
Conditions, time and validity
- Name rules: proper and inoffensive; no name of God or divine attributes; no family, tribe or other persons' names unless it is the licensee's own; not similar to existing Dubai brands, government projects or international brands; written literally, not translated (e.g. 'Al Samaa Al Aalya'); must reflect the activity; no political or sectarian organisations. DET may cancel or change a name if a similar one exists.
- Processing time
- DET: completed within 10 minutes; availability can be checked first on the portal.
- Validity of the result
- DET's former service page (2021) gave a 'service limitation' of six months, and said an unused reservation can be renewed online. The current page does not state the validity: staff must confirm.
- Where it is applied for
- Invest in Dubai portal or DET service centres.
Steps at the authority
- Check name availability on the Invest in Dubai portal.
- Apply and pay AED 620; certificate issued.
- Renew the reservation online if the licence is not issued within its validity.
Tips that save you a trip
- Prepare three name options in order of preference.
- Avoid words like 'International' or 'Global' unless staff confirm they are allowed for your form; this is a common question.
Common reasons for rejection or delay
- Name similar to an existing name or brand.
- Name translated instead of transliterated, or not matching the activity.
- Use of a person's or family name that is not the owner's.
Questions and answers
Can I write my name in English and Arabic as I like?
The two must match by sound, not by translation: 'هاي سكاي' is 'High Sky', and 'السماء العالية' is 'Al Samaa Al Aalya'.
Checked by the MARIO E.G.S.H team on 2026-10-08. Rules can change at any time; our consultant confirms the details for your case.
Legal basis
DET (Dubai) trade name guidelines
Related services
Trade licence renewal
Renew a Dubai mainland licence through Invest in Dubai, including Ejari and approvals check.
Change business location
Moves your licensed business to a new location and updates the licence with Dubai Economy and Tourism (DET).
Issue and renew initial approval
Obtains or renews the initial approval for your business activity from Dubai Economy and Tourism (DET).
Print licence
Prints an official copy of your trade licence from Dubai Economy and Tourism (DET).